businesses ask, how videos reach people
- Jun 17
- 2 min read
Recently, I traveled to the mountains in northeastern Arizona. I arrived in the dark of night after picking up a former member of Seal Team 6, the most elite of the Navy SEALs. I'd gone there to work with an extremely talented personal coach named Ben Dodge. Ben had hired me to create a series of content from his new event called Forge The Man. It is a rarified and customized retreat designed to rebuild the fabric of masculinity and help men connect with who they are, and my job was to help him package the content and build a promotional campaign online.
people don't know who you are
What Ben understood early was that in this day and age, if you don't build it, capture it, post it, and promote it, a business-to-customer brand will die. He knew he needed videos for his website, posts for social media, and something that expressed to potential clients the amazing event he was creating.What he didn't know was how to capture, package, and schedule it so his idea could come to life.
we capture it, create it and coach you
When I arrived on day 1, I knew I had a lot to do, and the stakes were high. Ben had hired me not only because I knew how to use a camera, but because I was an Emmy-winning director who understood story creation and how to build branded content that can be used across all platforms (social, web, email, blog, and streaming).From the minute I pulled into the drive, I knew I needed to get to work capturing interviews that encapsulated the essence of the event, the keys to his program, the unique stories of the people that were there, and a call to action for anyone watching.Five days later, I was exhausted and on a plane back to start editing. We'd captured sizzle moments, intimate insights, case studies, and the overall experience. It was time to edit.
everything is customized
In the weeks after the production, I worked with Ben to coach him on the content he needed to build his online funnel, shape his brand and assets, and establish a campaign for his next event coming in February 2026.By customizing everything, we help build and begin to establish Forge The Man events for now and into the future.
let us help
Do you want to stand out against the noise?We have helped startups grow to $3.6 billion companies. Major brands like Jeep, Dodge, and Ram Trucks elevate their products. We are proficient at telling stories. We can do the same for you.Set up an appointment today: Free 30-min consultation
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